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    <lastmod>2026-02-09</lastmod>
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      <image:title>COMMERCIALS</image:title>
      <image:caption>True Value hardware store commercial featuring dynamic camera movement, transitions and DIY/Home Improvement scenes. – Jon Schwartz commercial director</image:caption>
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      <image:title>COMMERCIALS</image:title>
      <image:caption>True Value hardware store commercial featuring dynamic camera movement, transitions and DIY/Home Improvement scenes. – Jon Schwartz commercial director</image:caption>
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    <image:image>
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      <image:caption>Bright, colorful furniture commercial for Joybird with motion control camera movement, seamless transitions, and vibrant production design – Jon Schwartz commercial director</image:caption>
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      <image:title>COMMERCIALS</image:title>
      <image:caption>Walmart high-end furniture commercial with romantic lighting, cool dynamic camera moves, and sophisticated production design – Jon Schwartz commercial director</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/548b9203e4b0991231a114f6/1723484598004-BCSZGDKR487ET06DT9XX/image-asset.gif</image:loc>
      <image:title>COMMERCIALS</image:title>
      <image:caption>Airbnb lifestyle commercial with fun, handheld camera work, light and airy visuals, and authentic moments – Jon Schwartz commercial director</image:caption>
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      <image:title>COMMERCIALS - Google | Travel :30</image:title>
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      <image:title>COMMERCIALS</image:title>
      <image:caption>Google travel commercial featuring CGI and VFX with dynamic camera moves and cinematic visual storytelling – Jon Schwartz commercial director</image:caption>
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    <image:image>
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      <image:title>COMMERCIALS</image:title>
      <image:caption>Walmart outdoor furniture commercial showcasing authentic lifestyle moments, food, and warm gatherings with dynamic camera work – Jon Schwartz commercial director</image:caption>
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      <image:title>COMMERCIALS</image:title>
      <image:caption>SEGA video game commercial featuring brothers, dynamic VFX, and nostalgic throwback camera moves – Jon Schwartz commercial director</image:caption>
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    <image:image>
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      <image:title>COMMERCIALS - Airbnb | Getaways</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/548b9203e4b0991231a114f6/1723485476006-Z5C0OEIGCUGRIVZWRFGM/image-asset.gif</image:loc>
      <image:title>COMMERCIALS</image:title>
      <image:caption>Nevada Energy commercial featuring motion control, dynamic camera moves, 3D block letters, and striking VFX – Jon Schwartz commercial director</image:caption>
    </image:image>
    <image:image>
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      <image:title>COMMERCIALS</image:title>
      <image:caption>Urban Outfitters fashion commercial featuring handheld camera work, authentic moments, and high-energy storytelling – Jon Schwartz commercial director</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/548b9203e4b0991231a114f6/1723485239310-PMJY7JNOA7L2WAXRNXJO/image-asset.gif</image:loc>
      <image:title>COMMERCIALS</image:title>
      <image:caption>Ross Big Vibes interior decor commercial featuring authentic moments, smooth transitions, and vibrant lifestyle visuals – Jon Schwartz commercial director</image:caption>
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    <image:image>
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      <image:title>COMMERCIALS - URBAN OUTFITTERS | Anthem</image:title>
      <image:caption>Directed by Jon Schwartz • Shot by Jacob Velander</image:caption>
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    <image:image>
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      <image:title>COMMERCIALS</image:title>
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    <image:image>
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      <image:title>COMMERCIALS</image:title>
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    <image:image>
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      <image:title>COMMERCIALS</image:title>
      <image:caption>Nevada Energy commercial featuring dynamic camera moves, motion graphics, appliances and striking transitions – Jon Schwartz commercial director</image:caption>
    </image:image>
    <image:image>
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      <image:title>COMMERCIALS</image:title>
      <image:caption>Helium mobile/tech/ai commercial featuring dynamic camera movement and real people, – Jon Schwartz commercial director</image:caption>
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    <image:image>
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      <image:title>COMMERCIALS</image:title>
      <image:caption>Tide Pen commercials featuring moms and kids, dynamic camera movement, and heartfelt lifestyle storytelling – Jon Schwartz commercial director</image:caption>
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    <image:image>
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      <image:title>COMMERCIALS - CONVERSE | Brian Cervera</image:title>
      <image:caption>Directed by Jon Schwartz • Shot by Danny Kutnink &amp; Jon Schwartz</image:caption>
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      <image:title>COMMERCIALS - TINDER | Connections</image:title>
      <image:caption>Directed by Jon Schwartz • Shot by Jacob Velander &amp; Jon Schwartz</image:caption>
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      <image:title>COMMERCIALS - AIRBNB | Getaways</image:title>
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      <image:title>COMMERCIALS - VANS | Off the Wall</image:title>
      <image:caption>Directed by Jon Schwartz • Shot by Danny Kutnink &amp; Jon Schwartz</image:caption>
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    <image:image>
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      <image:title>COMMERCIALS - Tinder | #PYOT Tayler Holder</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/548b9203e4b0991231a114f6/1594234969988-4OB7MF5YE404VE56FH76/image-asset.jpeg</image:loc>
      <image:title>COMMERCIALS - PACSUN | Dreaming</image:title>
      <image:caption>Directed by Jon Schwartz • Shot by Jacob Velander</image:caption>
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      <image:title>COMMERCIALS - CONVERSE | Choose Your Chucks</image:title>
      <image:caption>Directed by Jon Schwartz • Shot by Danny Kutnink &amp; Jon Schwartz</image:caption>
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      <image:title>COMMERCIALS - INSTAGRAM | Stories</image:title>
      <image:caption>Directed &amp; Shot by Jon Schwartz</image:caption>
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      <image:title>COMMERCIALS - CONVERSE | Venice</image:title>
      <image:caption>Directed by Jon Schwartz • Shot by Danny Kutnink &amp; Jon Schwartz</image:caption>
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    <image:image>
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      <image:title>COMMERCIALS - ASOS | Day to Night</image:title>
      <image:caption>Directed by Jon Schwartz • Shot by Danny Kutnink &amp; Jon Schwartz</image:caption>
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    <image:image>
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      <image:title>COMMERCIALS - Tide | Cleaning Tips</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/548b9203e4b0991231a114f6/1723485736510-4LT67H2W6TEPJS4G203Q/image-asset.gif</image:loc>
      <image:title>COMMERCIALS - Rossibilities | Hauls</image:title>
      <image:caption>Ross Hauls fashion and dance commercial featuring LED wall visuals, TikTok-style dynamic transitions, and energetic performances – Jon Schwartz commercial director</image:caption>
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    <image:image>
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      <image:title>COMMERCIALS - Hilton_LivSmart</image:title>
      <image:caption>Hilton hotel commercial featuring cooking, family vignettes, lifestyle moments, kinetic camera movement and transitions. – Jon Schwartz commercial director</image:caption>
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    <image:image>
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      <image:title>COMMERCIALS - Tinder #PYOT - Tayler Holder</image:title>
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      <image:title>COMMERCIALS</image:title>
      <image:caption>Urban Outfitters Anthem</image:caption>
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      <image:title>COMMERCIALS</image:title>
      <image:caption>Urban Outfitters Anthem</image:caption>
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      <image:title>COMMERCIALS</image:title>
      <image:caption>Urban Outfitters Anthem</image:caption>
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      <image:title>JoybirdBreakdown - Joybird Previz</image:title>
      <image:caption>Shot at my DP’s house. Featuring me, and Gary the cat.</image:caption>
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      <image:title>JoybirdBreakdown - Joybird Previz</image:title>
      <image:caption>Shot at my DP’s house. Featuring me, and Gary the cat.</image:caption>
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    <lastmod>2025-09-16</lastmod>
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    <loc>http://itsjonschwartz.com/truevaluegallery</loc>
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    <lastmod>2025-11-18</lastmod>
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    <loc>http://itsjonschwartz.com/new-gallery-2</loc>
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    <lastmod>2025-12-01</lastmod>
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  <url>
    <loc>http://itsjonschwartz.com/schwartzcraft</loc>
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    <lastmod>2025-07-07</lastmod>
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  <url>
    <loc>http://itsjonschwartz.com/contact</loc>
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    <lastmod>2025-11-18</lastmod>
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    <loc>http://itsjonschwartz.com/about</loc>
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    <lastmod>2026-01-12</lastmod>
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    <loc>http://itsjonschwartz.com/editing</loc>
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    <lastmod>2025-07-21</lastmod>
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    <loc>http://itsjonschwartz.com/casestudies</loc>
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    <lastmod>2025-11-18</lastmod>
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      <image:title>Case Studies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/548b9203e4b0991231a114f6/5c1e51e3-4c00-4c4c-bd6d-e6be931cafff/Wmart+Fuckers.jpg</image:loc>
      <image:title>Case Studies</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/548b9203e4b0991231a114f6/b1fe92b4-7528-4940-97cf-4d66d02ea937/Tide+Click+Frame+2.jpg</image:loc>
      <image:title>Case Studies</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/548b9203e4b0991231a114f6/c317d55d-56ab-4001-905f-be7bfbfa919f/Wmart+ENT.jpg</image:loc>
      <image:title>Case Studies</image:title>
    </image:image>
  </url>
</urlset>

