USAA | Full House of Rewards

The Challenge:

Razorfish had an amazing script that leaned into the slice of life you get when looking through other peoples apartment windows. Their script featured five different vignettes across five rooms in a shared apartment building over just 15 seconds. The main hurdle was clear…how do we shoot five rooms from the exterior of an aparmtent building in just 15 seconds?

The Solve & My Approach:

As a commercial director, there’s nothing more I love than a technical problem . As we went over this script on our initital creative call, they of course asked for how I thought it would be best to execute this spot. I practically blurted out the words “Let’s build a miniature!” The Zoom chat exploded with hearts an thumbs ups across the board. Of course, you could just as easily do a full CG building, but I knew that a mix of pracical and CG was the best way to make this thing happen.

Breakdown

Rather than have you read a bunch of text for this one, I made a video breaking down the entire thing. Enjoy!